Purchase decisions & pricing · 0:38
The Costs Behind the Final Result
A reflection on discarded attempts, creative effort and the question of willingness to pay.
IN THE CLIP
Transcript
How many swatches of paper of rough drafts of fashion samples of iterations that got thrown away and the cost of the models and the renders and the attempts and the time that is, you won't ever get back and the relationships, right? And like the experiences that you could have had. What is all of that worth? It's almost priceless in some ways. And so, really, the question is then one of willingness to pay.
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