Craft, taste & durability · 0:45
Risk Removal Can Strip Out Character
Sean argues that repeated risk-removal decisions can strip character from a product, then leave teams trying to add it back.
IN THE CLIP
Transcript
The problem with a lot of organizations, though, is they're built for risk removal, which means you end up with, like, the most plain drab, lack of character-y thing possible, and then you have to hire these people to come in and, like, put a veneer over the top of it, to give it some character, but it's not built in from the bottom. Because all these committees and reviews and the 100,000 things it's passed through has just kicked away all of the, like, thing that humans want to engage and connect with. So you've stripped it of its essence. You've stripped it of its soul.
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