Product & Design · 0:36
Different Is Only Half the Job
A different idea still needs to be useful. Sean contrasts novelty with solving a problem better than the alternatives.
IN THE CLIP
Transcript
And people say this all the time, be different and better, but different is easy. You can just go completely off the deep end and go crazy and, like, that doesn't mean someone's gonna buy it. It doesn't mean it's better. And so if you just create something new and different, but it's not cool, isn't useful, doesn't solve a problem, isn't better than existing solutions in some way, then why would I buy it? Like, why would I want it? That's crazy. Other than maybe to prototype some new thing that they're trying to do.
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