Design the Pro Version Around Its Requirements

IN THE CLIP

Transcript

So, the old, like, here's a version for consumers, here's the pro version. And the reason for the pro version was because while the consumer version just needed to be simple and usable for a mass market broad audience. The pro version needed to have very precise dials, switches, features, so you could do precise customizations exactly to your needs, to your ideas, to your requirements. And so oftentimes professional services was created. And so, you would pay money in order to get something built, done, created to your exact specifications. Um, and you would pay more for the, than the consumer version, because it was personalized to your needs.