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Customer Discovery · 0:28

Check Whether Someone Already Fills the Gap

Sean describes starting from an interest, checking existing alternatives and looking closely at an unfilled gap.

IN THE CLIP

Transcript

So how do you do it? I think you just have to think about yourself. It's like something you're really into really geeked about and you're like, you know, or like maybe even your favorite brand or a couple favorite brands and you're like, gosh, I really, like, they're not doing this thing, and I really want to do this thing, and then you, you search around and you're like, oh, wow, actually, other folks aren't doing this thing either. And interestingly, there's this weird gap that nobody noticed. Zoom in on that, make that.

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