Customer Discovery · 0:57
Why Would the Buyer Choose Yours?
Using a water purchase as an example, Sean asks how a buyer chooses between competing products and alternatives.
IN THE CLIP
Transcript
So I'm a consumer, I'm gonna go buy something. I can buy water from company A, I can buy water from company B or I can get it out of the tap. So, the definition of strategy is how do you win, no matter what these other competitors do. Right? So, um, so if I want to buy water from Walmart versus water from Target versus like smart water or something, maybe I want Evian, maybe I want something else. How then do I get in the consumer's mind such that when they have a craving or a feeling for water or maybe I'm bumping them and nudging them into that feeling? Why is it that they choose mine over someone else's? This is a very 0 sum game, which is, like, I can only choose one thing. I can only drink one sip of water at a time, right?
Recorded 2026.
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