Customer connection & product experience · 0:32
What Does Your Product Signal About the Buyer?
Products can signal something about the people who choose them. Think about what your product helps a customer express to the world.
IN THE CLIP
Transcript
Look at the stuff that you're buying every day. Does that match your core values? Does that represent who you are? When you wear that shirt, that cap, those glasses, the watch, whatever, the coffee cup you run around in, the phone you hold in your hand, it's signaling something about yourself to the external market. Similarly, as you flip that, and you're creating a product or service or others, you have to think about like, what is, what is your thing signaling for them to the rest of the world?
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