Purchase decisions & pricing · 0:21
Trust Can Be a Buying Requirement
Buying criteria can include trust, data use and values as well as features.
IN THE CLIP
Transcript
Sometimes they can be non-functional requirements, which are things like, eh, I really need to trust your brand in order for me to give you my data and that you're not gonna train some crazy AI model and use it for bad instead of good. Or I wanna make sure that your products weren't tested on animals, for example.
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