Customer Discovery · 0:46

Study What You Already Buy

Name: Study What You Already Buy
Uploaded: 2026-10-30
Duration: PT46.367S
Description: Sean suggests studying products you already own and use throughout the day, then comparing the reasons behind those purchase decisions.

Sean suggests studying products you already own and use throughout the day, then comparing the reasons behind those purchase decisions.

Sean Everett · Published 30 October 2026

IN THE CLIP

Transcript

So, really, the idea, one of the core ideas is you should look around at the things that you're already interacting with on a day-to-day basis, the things that you already buy. So, from the moment you wake up in the morning until you go to bed at night, and even when you go to bed, so for example, the sheets, the pillows, the bed frame, the mattress, the things in the room beside you, the side table, the glass of water, whatever that's next to your bed, the phone next to you. And if you just run through your day and all the things that you interact with that you have already bought, then you can compare and contrast the reason why you bought that particular thing.