Revenue, financing & business impact · 0:37
Research Has an Uncertain Payback
Research can have an uncertain financial payback while still producing useful learning. Be clear about which kind of return you expect.
IN THE CLIP
Transcript
Some investments have longer time horizons on them. Some of them have complete unknown time horizons. When you're operating in completely unknown territory and you go to the end of that road and there's no more pavement left and it's just blackness, nothingness, no human has ventured there before, that return is unknown, unknown if you'll get it today, tomorrow, ever, but you will get a return from it because you'll learn something by going into that forest and exploring and figuring out what's there, what's not there, what works, what doesn't work.
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