Growth, learning & product stories · 0:27
Publicity Changes What a Brand Signals
Publicity can affect what a brand stands for and what buying it signals. Evaluate the attention in relation to the values you want the product to communicate.
IN THE CLIP
Transcript
So there's one school of thought which says no press is bad press, but It needs a bit of an amendment because It impacts your brand. And the brand values. And this goes all the way back to our conversation on signaling and what your brand signals, what your brand, when your customers buy it or interact with it, then signals about themselves to the market.
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