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Purchase decisions & pricing · 0:23

Observe What Sells at Different Price Points

Observe purchases at different price points while recording what else changes. Interpret the pattern alongside differences in product, audience and conditions.

IN THE CLIP

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And so what you can do over time as you have a product or service is you can test the market. You can test different products or services at different price points along that curve. And over time, you start to develop sort of a scatter plot of like how much is bought and sold at each sort of price tier, and you can draw a line.

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