How Funding Choices Shape Business Priorities

IN THE CLIP

Transcript

So you got to get really clear on which method you're going to use, because that then determines your trajectory over time, it determines who your quote unquote customer is, determines what attention you focus on. We love customers, because no matter what, you're just kicking the can down the road with debt or selling equity, eventually, at some point, you have to sell something to someone to earn revenue, to earn positive cash flow, to pay back debt, to pay your expenses. And ideally, make a profit. That's the that's the whole point of this thing.