Give People a Reason to Follow What Comes Next

IN THE CLIP

Transcript

And I'm willing to follow you as a brand, because every single, like, point, is there something new unfolding, some new unlock, some new element of a story that I'm interacting with that I'm experiencing. And then that becomes a reason for me to follow you. It's not just because you drop some new colorway of some thing. It's because you're, you're taking me on a journey, on an adventure with you, like the Hobbit or the Lord of Rings or Harry Potter. I want to see what happens next because X, because Y. Or therefore, like, now we've got to do this thing, and it's these forks in the road, and it's the moment of change between the people who interact with your brand, who buy these products and services. And that is really powerful. That is really sticky.