Explain the Detail That Led You to Build It

IN THE CLIP

Transcript

So assume you've got it made, right, and you have a number of these things that you can now sell or take to market, then you can talk about it in the way that led you to create this thing in the 1st place, which is like, hey, have you ever looked for this, like, thing, and that thing is, like, not quite right. It's like too big, too small. It's like Goldilocks, right? Like too hot, too cold, and it just wasn't quite right. And so really this thing that was missing was this, and it's this tiny detail that's microscopic on the surface, but has a gigantic impact on the market and in the mind's eye of your customer. And so that's the thing that you then explode, and you spend a ton of time focused on that, a ton of space on the website, on social campaigns with influencers, with whatever else. And you just expand that to become the size of a universe.