Growth & Value · 0:22

Build Revenue From Customers

Name: Build Revenue From Customers
Uploaded: 2026-10-29
Duration: PT22.167S
Description: Sean illustrates bottom-up revenue planning: add what individual customers pay over time rather than relying only on a top-down market-share assumption.

Sean illustrates bottom-up revenue planning: add what individual customers pay over time rather than relying only on a top-down market-share assumption.

Sean Everett · Published 29 October 2026

IN THE CLIP

Transcript

What they deploy capital against is bottoms up, which is customer one, customer two, customer three, each one pays X, and Y, and Z, over time. We add that up. That's my revenue. That's how the world works. The small stuff adds up to the big stuff. The micro informs the macro.

Recorded 2026.