Product & Design · 0:46
The Product Serves the Outcome
Describe the outcome your customer needs, then work back to the product that helps deliver it. Make the market message match what you can actually do.
IN THE CLIP
Transcript
The product or service helps deliver that outcome. That's why folks who make really good products or services deliver that outcome better. That's the definition of making great products or services, is I can consistently, reliably, and with enough margin left over, deliver my customers an outcome that they couldn't get on their own, and we shrink the time, that they could do it in, and increase the probability that they can do it. So, what's the point? The point is, you got to think about how are you and your thing delivering an outcome, and when you take that message to market, it should echo that in truth.
Recorded February 2026.
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