Customer Discovery · 0:45
Questions That Reveal the Choice
Try asking how two options feel different, why someone would choose one, and what feels expensive. Listen to the answer.
IN THE CLIP
Transcript
So, examples of this would be like, you know, tell me about this thing that you know, like, what are your thoughts on this? How do you feel about the way that this thing works versus that one? And like, why would you choose this one? Uh, over the other one, right? Or, um, you know, like, does this feel expensive to you? Does this feel inexpensive to you? How do you then perceive that? Or like, when this brand or this creator said this thing, like, how did that make you feel? And then did it make you go buy this thing more or less? And so do you think that this is actually a viable or interesting path?
Recorded 2026.
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