Growth & Value · 0:24
Pay for Outcomes
A service buyer may value closed-won customers over leads at the top of a funnel. Sean distinguishes an outcome from an intermediate activity.
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IN THE CLIP
Transcript
So, this idea of outcomes, right? So like your service really is an outcome. The problem is like too many people are marketing like, oh, we'll just like get you growth, but the reality is what I'm willing to pay for is closed-won customers. Not just a lead at the top of the funnel.
Recorded February 2026.
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