Customer Discovery · 0:43
How Are Decisions Made
How are decisions made? Who decides, how long does it take, and what evidence matters?
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IN THE CLIP
Transcript
How are decisions made in your company? Is it one dude or gal who has like, the hammer, and it's like, no, this is the way it's gonna be done? Is it we all get in a room and there's 20 of us and it goes around around for months and months and months and we can't make a decision? Is it fast decisions? Is it slow decisions? Is it collect a bunch of data decisions? Is it collect just enough data decisions? Is it over analysis paralysis decisions? Is it we never make a decision? Because we just can't? And it's too much like waffling. Who makes the decision? How long does it take? What do you use to make the decision?
Recorded 2026.
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