Customer Discovery · 0:23
Follow the Thread
Ask about a real problem. Listen to the answer. Then follow the thread with a useful question.

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IN THE CLIP
Transcript
Does this solve any actual problems in your day-to-day life? You can ask these and then you just shut up and you just listen to what they have to say and then you follow the thread and you just ask them follow-up questions. It's not just a list of questions. It's being generally interested in them and what they have to say.
Recorded 2026.
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