Product & Design · 0:24

Follow an Idea to Its Source

Name: Follow an Idea to Its Source
Uploaded: 2026-10-29
Duration: PT24.166S
Description: Look beyond the visible influencer or big brand: ask where the idea came from, then follow the chain back. What source would you study more closely?

Look beyond the visible influencer or big brand: ask where the idea came from, then follow the chain back. What source would you study more closely?

Sean Everett · Published 29 October 2026

Sean Everett speaking in Follow an Idea to Its Source

IN THE CLIP

Transcript

So, you, if you search backwards. Not the celebrity, not the athlete, not the big brand, and you step back and go, where did they get that? And then you say, oh, there was somebody that created it, and then where did they get that? and where did they get that? And you go to the source.

Recorded 2026.