Customer Discovery · 0:23
Discovery Is Not a Pitch
Customer discovery is a listening exercise. Start with understanding rather than selling.

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IN THE CLIP
Transcript
This is not a sales process. If you bring up the thing that you're doing, at all, you've already failed. There's no sales here. This is understanding, it's listening. It's asking deep questions. It's asking expansive questions. It's asking for facts, for opinions, for principles.
Recorded 2026.
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