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Customer Discovery · 0:23

Discovery Is Not a Pitch

Customer discovery is a listening exercise. Start with understanding rather than selling.

Sean Everett speaking in Discovery Is Not a Pitch
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IN THE CLIP

Transcript

This is not a sales process. If you bring up the thing that you're doing, at all, you've already failed. There's no sales here. This is understanding, it's listening. It's asking deep questions. It's asking expansive questions. It's asking for facts, for opinions, for principles.

Recorded 2026.

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