Product & Design · 0:37
Design a Different System
New capabilities can start with a structural problem in the existing system. What would you change for customers and partners?
IN THE CLIP
Transcript
That's where I think the real value add is, if you're creating a new market, how you win, regardless of what competitors do, you're creating a new ecosystem from scratch, such that the values, the system, the mechanics, the design, the companies, the brands, the people within it, operate different. And that is an attractive force. Given that, that, um, your customer base, your partner base has the same mindset because it's really meant to fix like structural problems in the existing system.
Recorded 2026.
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