Customer Discovery · 0:21
Ask Why They Choose
Ask what customers keep choosing, then ask why. The reasoning behind a preference can be more useful than the preference alone.
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Transcript
And even so much as like, what's your favorite brand? Like, what thing will you buy the most of from this person, company, organization, whatever, and you just can't get enough? And the real question is like, why? Like, what drove you to that? That's where the really interesting insights come.
Recorded 2026.
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