Product and venture case
Building a mobile storytelling product
Created and commercialized a mobile storytelling product while recruiting a team and developing technical partnerships.
Role
Founder, chief executive and product leader
Challenge
The work combined a new media experience with the team and technical relationships needed to develop it.
Approach
- Brought together creative and technical contributors
- Developed the product around a mobile media experience
- Pursued external technical collaboration to support the product effort
Deliverables
- Mobile storytelling product
- Recruited product team
- Technical partnership work