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Product and commercialization case

Commercializing an industrial wearable offering

Connected customer requirements, recurring pricing and partner development for an industrial wearable offering combining hardware, software and services.

Industrial wearableProduct commercializationCustomer requirementsRecurring pricingPartner ecosystemEnterprise sales

Role

Product, business development and sales

Challenge

The work covered the commercial model and route to market for a voice-operated wearable used in industrial settings.

Approach

  • Collected customer requirements to inform the offering
  • Developed a per-user recurring pricing model combining hardware, software and services
  • Built relationships across system integrators, software vendors, resellers and channel partners
  • Connected product and commercial work with enterprise sales activity

Deliverables

  • Customer-requirement inputs for the offering
  • A launched hardware, software and service subscription model
  • Partner-ecosystem and enterprise business-development work