Product launch and analysis case
Launching and examining a gamified product
Launched an initial gamified advertising product; supporting project materials document engagement design and analysis.
Role
Head of product
Challenge
The work concerned how people entered the product, participated in activities and returned over time.
Approach
- Design notes explored one-time and recurring challenges, referrals, streaks and group participation
- Project reporting separated activation, active usage, retention and challenge participation
- Portfolio analysis compared challenge formats and content preferences
- The analysis identified a limit on interpreting preference responses when activity order could not be controlled
Deliverables
- Initial product release reported in the public career profile
- Game-design concepts
- Product-engagement analysis retained in the owner’s portfolio